Our Story: Powering Healthcare Innovation with MedxLife
At Vikreta 24×7 OPC Pvt. Ltd., we believe that technology becomes truly transformative when it serves a greater purpose. Our collaboration with MedxLife — a fast-growing Ayurvedic healthcare startup — stands as a testament to this belief. Together, we built more than just a website; we helped lay the digital foundation for a company devoted to holistic wellness, accessibility, and trust in Indian traditional medicine.
The Vision Behind MedxLife
Founded by Dr. Anant Singh Nanda, a visionary physician and social entrepreneur, MedxLife was born from a passion to bring authentic, effective Ayurvedic formulations to every Indian household. With a strong focus on patient-centric care, clinical excellence, and transparency, the platform needed more than just an online presence — it needed a digital ecosystem that could scale, educate, and heal.
Our Role in the MedxLife Journey
When Vikreta came on board, we aligned with MedxLife’s mission to blend healthcare with accessible technology. Our focus was to digitize operations, enhance patient experience, and strengthen the brand’s presence in the competitive online wellness space.
Key contributions included:
- Website Development & UI/UX: Designed a clean, responsive site for medxlife.in, focused on accessibility and brand trust.
- Product Management: Implemented a scalable catalog and eCommerce system for Ayurvedic medicines like Herbofit Syrup, V-Tone Syrup, and more.
- Content & SEO: Crafted a content strategy that educates, informs, and boosts search visibility while maintaining medical accuracy.
- Consultation Feature: Enabled backend support for future teleconsultation services, connecting users with Ayurvedic experts.
- Impact-Oriented Development: Every module we developed contributed directly to patient access and rural outreach.
- Agile Collaboration: Fast iterations and strong feedback from Dr. Nanda helped us stay aligned and innovate faster.
- Blending Tech with Tradition: Designing for Ayurvedic healthcare brought together modern technology and age-old wisdom.
What Set This Experience Apart
Working with MedxLife wasn’t just a project — it was a purpose-driven partnership. Here’s what made it special:
The Road Ahead
Today, MedxLife is trusted by thousands looking for effective and natural health solutions. Our role in shaping their digital journey is a proud chapter in Vikreta’s story. And this is just the beginning.
As we continue to partner with forward-thinking startups and changemakers, we carry this belief forward — that technology is at its best when it uplifts, heals, and empowers.
Have a vision that merges impact with innovation?
Let’s build your story together — the Vikreta way.
